Objectives: Kids Help Phone is Canada’s only national, professional helpline for children, youth and young adults. BroTalk.ca is a new mobile-responsive microsite (website) and Live Chat service option for young men to reach out for help. A new app is forthcoming in 2016. The new platform and service design were informed by extensive focus group research and feedback received from young men in the target age group, professionals who work with teens, subject matter experts, as well as Kids Help Phone’s counseling management staff. In this brief report, the research on the development of this service and the need for on-going research is presented, using Kids Help Phone as an example of youth outreach and community resilience-building.